Rods: as you've never seen them before

Ever since I was young I have enjoyed building fishing related websites. As my hobby, match fishing took me around the country and my work allowed me to combine the two. Eventually I became a keen lure angler. This led to the incarnation of "The Art of Fishing" - a specialist lure fishing shop I started, here in Cornwall. Recently I relaunched our website to include all of the information that our customers constantly struggled to extrapolate from manufacturers specs and inconsistent help online. I needed to create a visual way of comparing rods, so embarked on a project to measure and note all of the things that our customers have asked me for over the years, ultimately combining these to provide the FACTS about the rods that we use today.

The measurements you'll see on this website are my own work - not taken from a catalogue. I and you need consistency and honesty when making our buying decisions, and hopefully I can help you with that. Your feedback is always welcome.

You can visit our shop in Wadebridge, north Cornwall.

Ben Field
Match and lure angler.


Browse All Rods

Latest

New
Tiny Leader FC 30m - 6lb

A high quality, light, pure fluorocarbon leader material. Perfectly suited to all aspects of saltwat..

£6.99

New
Tiny Leader FC 30m - 5lb

A high quality, light, pure fluorocarbon leader material. Perfectly suited to all aspects of saltwat..

£6.99

New
Wheel Head SW - #5, 2g

A perfect, more salt resistant form of the quality FA Wheel Head. These use smaller hooks than the o..

£5.79

New
Wheel Head SW - #5, 1.5g

A perfect, more salt resistant form of the quality FA Wheel Head. These use smaller hooks than the o..

£5.79

New
Wheel Head SW - #7, 1.2g

A perfect, more salt resistant form of the quality FA Wheel Head. These use smaller hooks than the o..

£5.79

New
Wheel Head SW - #7, 1g

A perfect, more salt resistant form of the quality FA Wheel Head. These use smaller hooks than the o..

£5.79

New
Wheel Head SW - #7, 0.8g

A perfect, more salt resistant form of the quality FA Wheel Head. These use smaller hooks than the o..

£5.79

New
Wheel Head - #4, 2.4g Wheel Head - #4, 2.4g

The freshwater guys in particular have been having an outstanding level of success over the past 12 ..

£6.29

New
Wheel Head - #4, 1.8g Wheel Head - #4, 1.8g

The freshwater guys in particular have been having an outstanding level of success over the past 12 ..

£6.29

New
Wheel Head - #4, 1.4g Wheel Head - #4, 1.4g

The freshwater guys in particular have been having an outstanding level of success over the past 12 ..

£6.29